Big Hug Craft Beer Rebrands with JDO to Amplify Social Purpose Mission
By
Abbey Bamford
Toasted just enough. A reliable bake, gently seasoned.
Summary
UK craft beer brand Big Hug has undergone a rebranding by design agency JDO to strengthen its market position and amplify its social purpose mission. After a decade in business, the brewery realized that goodwill alone wasn't sufficient in the competitive craft beer market. The new identity aims to unify their product range and communicate their commitment to being a 100% positive impact business where every pint contributes to both people and the planet.
Key quotes
· 4 pulledBig Hug – a UK brewer with social purpose baked into its DNA – realised that goodwill alone wasn't enough after a decade in business
To scale its mission and become a fully positive impact business, where every pint contributes to both people and the planet
Quirky craft beer brands with big personalities have flooded the shelves in recent years
The competition has become fierce in this category, particularly in terms of shelf space and consumer attention
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