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Attention Gets A Lot Of Attention. But What About Measuring Brand Recognition?

Joanna Gerber3h agoen

technology

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From the article

Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that […] The post Attention Gets A Lot Of Attention. But What About Measuring Brand Recognition? appeared first on AdExchanger .

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