Ateljee's sun-inspired visual identity: A Cape Town apartment with a shifting wordmark
By
Studio Böreck
Summary
Ateljee is a Cape Town apartment whose visual identity is inspired by the sun's movement throughout the day. Instead of a fixed logo, the wordmark shifts its form based on the sun's position, functioning like a contemporary sundial. The design reflects the local atmosphere — from sharp morning shadows to warm Cape Town evenings — drawing from elements like the haze above Table Mountain and dry grasses.
Source
Fonts In UseAteljee's sun-inspired visual identity: A Cape Town apartment with a shifting wordmarkfontsinuse.comKey quotes
· 3 pulledInstead of a fixed logo, the wordmark shifts its form depending on the position of the sun, almost like a contemporary sundial.
Subtle changes in shape and balance reflect different moments of light, rhythm and temperature – from sharp morning shadows to the warm, slower evenings of Cape Town.
The identity draws heavily from the local atmosphere: the soft haze above Table Mountain, dry grasses moving...
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