ASA/CAP Issues Advertising Guidance on Phobias: "Scare with Care"
By
Stuart Mitchell
Summary
The ASA/CAP has released guidance titled "Scare with Care" addressing how marketers should handle phobias in advertising. The article discusses the ethical considerations marketers need to be mindful of when using fear-based imagery or themes that could trigger severe phobias in consumers. It emphasizes the difference between common fears and clinical phobias, and advises on responsible advertising practices that avoid causing distress to those with phobias.
Source
bskyASA/CAP Issues Advertising Guidance on Phobias: "Scare with Care"ethicalmarketingnews.comKey quotes
· 3 pulledEveryone has a slight fear of something, but when that fear becomes a severe phobia, it can have an impact people's lives, especially if the cause of that phobia cannot be avoided in daily life.
This article looks at the things that marketers might need to be mindful of in this area.
There is nothing to fear b
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