Apple Raises Mac, iPad, and Vision Pro Prices Globally Due to Memory Chip Shortage; Shares Decline
By
Mark Gurman
Summary
Apple raised prices on Macs, iPads, home devices, and the Vision Pro globally due to a memory chip and storage shortage, causing its shares to fall. The company did not raise prices on iPhones, Apple Watches, or AirPods but hinted at possible future price adjustments on other products.
Source
bskyApple Raises Mac, iPad, and Vision Pro Prices Globally Due to Memory Chip Shortage; Shares Declinebloomberg.comKey quotes
· 2 pulledApple Inc. shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage.
The company did not raise iPhone, Apple Watch or AirPods prices on Thursday, but hinted there may be more price adjustments to additional products in the future.
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