Apple raises Mac and iPad prices amid global memory shortage; iPhone spared for now
By
Ivan Mehta
Summary
Apple has raised prices across its Mac and iPad lineups due to a worldwide memory shortage driven by AI infrastructure buildout. The MacBook Neo now starts at $699 (up from $599), the MacBook Air rose from $1,099 to $1,299, the MacBook Pro from $1,699 to $1,999, and the Mac Studio from $1,999 to $2,499. iPads also saw price increases. iPhone prices remain unchanged for now but may rise later this year.
Source
bskyApple raises Mac and iPad prices amid global memory shortage; iPhone spared for nowtechcrunch.comKey quotes
· 3 pulledAmid a worldwide memory shortage driven by the AI buildout, Apple is raising prices of its Mac and iPad lineups
For the moment, there is no rise in iPhone prices, but there is a possibility that it could arrive later in the year
The new entrant to the MacBook lineup, MacBook Neo, will now cost $699 instead of $599
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