Apple hikes MacBook and iPad prices nearly 20% amid AI-driven chip shortage; Xbox follows with console price increase
By
Laura Cress
Summary
Apple has raised prices on MacBooks and iPads by nearly 20% worldwide, citing an unprecedented surge in demand for memory and storage chips driven by AI data centers. The company described the component price increase as the fastest and largest it has ever seen. Shortly after Apple's announcement, Xbox also revealed it had raised console prices, suggesting broader industry-wide cost pressures.
Source
bskyApple hikes MacBook and iPad prices nearly 20% amid AI-driven chip shortage; Xbox follows with console price increasebbc.comKey quotes
· 2 pulledWe have never seen a component price increase this much, this quickly
the electronics industry is facing an 'unprecedented challenge' due to an 'extraordinary surge' in demand for chips to power AI data centres
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