Apple Raises Prices on Macs, iPads, and Vision Pro Citing AI-Driven Memory Cost Surge
By
Laurent Giret
Summary
Apple has raised prices on all iPad models, most Mac models (excluding Mac Mini), Apple Vision Pro, Apple TV, and HomePods due to an AI-fueled memory and storage crisis. The iPhone, Apple Watch, and AirPods are not affected. Tim Cook warned the increases were unavoidable due to chip shortages, and an Apple spokesperson cited the rapid expansion of AI data centers as the cause of the surge in memory costs.
Source
bskyApple Raises Prices on Macs, iPads, and Vision Pro Citing AI-Driven Memory Cost Surgethurrott.comKey quotes
· 2 pulledTim Cook, who will soon pass the Apple CEO baton to John Ternus, recently warned that price increases were 'unavoidable' due to the ongoing chip shortages.
Speaking with Bloomberg, an Apple spokesperson said today that 'the rapid expansion of AI data centers has created an extraordinary surge'
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