Apple's iPhone 17 Event Downplays AI Focus Despite Previous Hype
By
Hayden Field
8mo ago· 4 min readenNews
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Summary
Apple's recent product launch event focused heavily on hardware updates including new iPhones, AirPods, and Apple Watch, but notably downplayed AI and Apple Intelligence features despite previous expectations. The event was shorter than usual and CEO Tim Cook's claims of "the biggest leap ever for iPhone" were not backed by substantial AI demonstrations or announcements.
Key quotes
· 4 pulledApple’s hotly-anticipated Apple event was chock-full of news about updates to AirPods, the Apple Watch, the new suite of iPhones, and more
there was one notable buzzword missing from a good chunk of the fanfare: AI
CEO Tim Cook said during the livestream that the company was "taking the biggest leap ever for iPhone"
there were only cursory mentions of Apple Intelligence during the new iPhone unveiling
Apple’s hotly-anticipated Apple event was chock-full of news about updates to AirPods, the Apple Watch, the new suite of iPhones, and more. Its AI push was disappointing.
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