Apple's MacBook Prices Surge: Fully Loaded Pro Now Costs $10,000
By
Hana Kiros
Summary
Apple has significantly raised prices across its MacBook lineup, with the fully loaded MacBook Pro now costing $10,000 — $3,000 more than the previous week. The article examines the sticker shock consumers are experiencing, noting that even the budget-friendly MacBook Neo jumped from $600 to $700. The piece frames these increases as an "AI tax" Apple is imposing on customers, exploring the implications for consumers and the broader tech market.
Source
Key quotes
· 3 pulledThere are many things you can buy for $10,000: A nose job. With luck, a used car. A middling ticket to the World Cup final. Or you could purchase a MacBook Pro.
That's how much the highest-end, fully loaded version of Apple's laptop now costs—$3,000 more than it did last week.
Apple's cheapest laptop, the MacBook Neo, debuted for $600 just a few months ago. Now it's less of a steal at $700.
You might also wanna read
Apple raises prices on MacBooks and iPads amid rising component costs
Apple has announced broad price increases across its product lineup, including the MacBook Neo (now $699, up from $599) and MacBook Air (now
9to5mac.com·9d agoApple raises prices on MacBooks and iPads amid rising component costs
Apple has announced broad price increases across its product lineup, including the MacBook Neo (now $699, up from $599) and MacBook Air (now
9to5mac.com·9d agoApple Announces $599 MacBook Neo Featuring A18 Pro Chip from iPhone
Apple has announced the MacBook Neo, a new low-cost Mac priced at $599 that features the A18 Pro chip originally from iPhone 16 Pro models.
Apple's MacBook Neo Offers Affordable Pricing and Improved Repairability
Apple's new MacBook Neo is positioned as an affordable laptop starting at $599, targeting the sub-$1,000 market to compete with midrange Win
arstechnica.com·3mo agoApple Reports Record First-Time Mac Customer Sales After MacBook Neo Launch
Apple CEO Tim Cook announced that the Mac had its "best launch week ever for first-time Mac customers" following the release of the new MacB
Apple raises MacBook, iPad, and Apple TV prices citing memory chip shortage driven by AI demand
Apple has increased prices on several products including the MacBook, iPad, iPad Mini, and Apple TV due to rising costs of memory and storag
MacBook Neo A18 Pro Benchmarks: Strong Burst Performance at $599, Limited for Pro Workloads
The article benchmarks the A18 Pro processor in the $599 MacBook Neo, comparing it against Apple's M1 and M4 chips. It finds the Neo very fa

Comments
Sign in to join the conversation.
No comments yet. Be the first.