Amazon integrates MX Player with Prime Video to create combined AVOD/SVOD hub for India
By
Stuart Thomson
Summary
Amazon is advancing its strategy to create a unified entertainment hub in India by integrating Amazon MX Player (AVOD) with Amazon Prime Video (SVOD). Gaurav Gandhi, VP for APAC & ANZ at Prime Video & Amazon MGM Studios, announced at APOS 2026 that the goal is to combine free and paid streaming offerings to expand reach and provide content creators and advertisers with a larger streaming platform. This move aims to broaden Amazon's footprint in the competitive Indian streaming market.
Source
bskyAmazon integrates MX Player with Prime Video to create combined AVOD/SVOD hub for Indiadecodetv.comKey quotes
· 2 pulledIn India, we are further broadening our offering on Prime Video
the aim was to bring together free and paid offerings to broaden reach and give content creators and advertisers access to a scaled streaming proposition
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