Alma supermarket chain posts losses but plans expansion under former Irma director Alfred Josefsen

Summary

The article profiles Alma, a new supermarket chain in Copenhagen led by former Irma director Alfred Josefsen. Despite currently operating at a loss (million-krone deficit), the chain is planning to expand with more stores. Josefsen has a five-year plan and has made strategic choices like refusing to stock Coca-Cola. He argues that the real test isn't the current red numbers but whether customers will return. The chain prioritizes ideals and quality over price wars, aiming to prove that its concept can become a viable business over time.

Source

bskyAlma supermarket chain posts losses but plans expansion under former Irma director Alfred Josefsenfinans.dk