Amazon Closes 70 Fresh and Go Grocery Stores, Consolidates Under Whole Foods
By
gmays
Sesame, salt, and substance. A flagship bake.
Summary
Amazon is closing approximately 70 of its branded brick-and-mortar grocery stores, including Amazon Fresh and Amazon Go locations, as the company consolidates its physical retail strategy under the Whole Foods name. The closures were announced Tuesday, with Amazon stating that while the stores showed positive signs, they didn't create a truly distinctive customer experience. This move represents a strategic shift away from Amazon's own branded grocery stores to focus on its Whole Foods acquisition.
Key quotes
· 3 pulledAmazon is closing its branded brick-and-mortar grocery stores, with the company consolidating its physical strategy under the Whole Foods name.
The closures, which affect its Amazon Fresh and Amazon Go locations, were announced Tuesday and amount to about 70 locations across the United States.
In a blog post, the company said while it saw positive signs in the stores, it didn't create a 'truly distinctive customer experience' with th
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