パルコ、夏の大型セールを初めて中止—気温上昇とAI需要予測で商習慣転換
By
日本経済新聞社
Summary
パルコが初めて夏の大型セールを中止することを決定。気温上昇による夏物アパレルの販売期間長期化と、AIによる需要予測で在庫管理が改善されたことが主な理由。1970年頃から約50年続いた商習慣の転機を示しており、百貨店業界でもセール期間の見直し機運が高まっている。
Source
Key quotes
· 4 pulledパルコは初めて夏の大型セールを取りやめる
気温上昇で夏物のアパレルの販売期間が延びているほか、人工知能(AI)による需要予測で在庫を減らせるようになった
1970年ごろから約50年実施してきた商習慣は転機を迎える
アパレルなどのセールを巡っては見直し機運が高まってきた
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