Advertisers Await Programmatic Pause Ads

IAB Tech Lab releases final Programmatic Auction Definitions to standardize digital ad auction vocabulary

IAB Tech Lab has released the final version of its Programmatic Auction Definitions document, a structured glossary and process primer devel

Programmatic advertising sees major shakeup: Uber offsite signals, Fox-Roku deal, IAS podcast controls, and Hyundai SSP bidding test

A major week in programmatic advertising saw multiple industry-shifting announcements: Uber extended its first-party ad signals to Meta and

How Real Time Bidding powers the targeted ads you see online

This article explains Real Time Bidding (RTB) as the automated process behind targeted online advertising. It explores how RTB enables adver

Cannes Lions 2026: Meta's REI auto-enrollment scandal and the fight for brand control in programmatic advertising

The article covers the final day of Cannes Lions week, focusing on the REI incident where Meta's Advantage+ automated ad system enrolled the

Announcing expanded experiment functionality in Google Ads API v24.1

AI agents reshape programmatic advertising as 60% of marketers boost AI media spending

The article analyzes a surge in AI-driven programmatic advertising infrastructure, highlighted by DoubleVerify's cognitive AI engine with au