How Real Time Bidding powers the targeted ads you see online
By
@privacyint
Summary
This article explains Real Time Bidding (RTB) as the automated process behind targeted online advertising. It explores how RTB enables advertisers to target specific audience groups through real-time auctions for ad placements, often without users understanding why they're being targeted or how their data is being collected and shared. The article aims to demystify the opaque world of programmatic advertising and the data-driven mechanisms that determine which ads users see.
Source
bskyHow Real Time Bidding powers the targeted ads you see onlineprivacyinternational.orgKey quotes
· 3 pulledWhat all targeted ads have in common is that it's often impossible to understand why we are being targeted – and how much of our data is being collected and shared along the way.
One answer is Real Time Bidding (RTB) – an automated process that enables advertisers to target very specific groups of people.
Sometimes, it seems as if advertisers know us better than we know ourselves and sometimes the opposite.
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