Adobe partners with Accenture, Omnicom, Stagwell, and WPP to deploy agentic AI at scale
By
Luis Rijo
Summary
Adobe announced at Cannes Lions 2026 that it is moving its agentic AI platform from pilot to production, partnering with major agency networks including Accenture Song, Omnicom, Stagwell's Code and Theory, and WPP. The company positions itself as "the agentic infrastructure layer across models, platforms, agents and ecosystem," with these CX Enterprise partnerships deploying Adobe's content, data, and AI platforms at scale for enterprise clients.
Source
bskyAdobe partners with Accenture, Omnicom, Stagwell, and WPP to deploy agentic AI at scaleppc.landKey quotes
· 1 pulledAdobe frames itself as 'the agentic infrastructure layer across models, platforms, agents and ecosystem.'
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