Adobe Max 2025: Adobe embeds AI across Creative Cloud, opens Photoshop to rival AI models from Google and Black Forest Labs
By
Tom May
Crusty in the right places. Worth the chew.
Summary
At Adobe Max 2025, Adobe is embedding AI across its entire Creative Cloud suite, including Photoshop, Premiere, and a new web-based video editor. In a major strategic shift, the company is opening Photoshop's Generative Fill to rival AI models from Google and Black Forest Labs, moving beyond its proprietary Firefly AI to offer users more choice. The message is clear: creatives should access the best AI tools directly within the apps they already use, regardless of who makes them.
Key quotes
· 3 pulledInstead of jumping between different AI tools, creatives should be able to access all the best AI software right inside the apps they already use... even if it isn't made by Adobe.
Adobe is opening up Photoshop's Generative Fill to use partner AI models from Google and Black Forest Labs, not just Adobe's own Firefly.
It's a notable shift for a company that's spent the last two years pushing its proprietary AI.
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