Adarsh Gourav explores Northeast India in Edstead, Air India Express' Voices of the Land

New Delhi: Edstead, in association with Air India Express and Dentsu Sports & Entertainment, has launched Voices of the Land, a six-part documentary series featuring actor Adarsh Gourav. The series will premiere on JioHotstar on July 3, 2026. The documentary follows Gourav as he travels across Northeast India, documenting the heritage, oral traditions and everyday lives of indigenous communities. Season one features the Angami of Nagaland, the Sherdukpen of Arunachal Pradesh, the Khasi of Meghalaya, and the Biate and Mising communities of Assam. The series explores themes including music, folklore, craftsmanship and cultural traditions through stories from the communities featured. Air India Express has joined the project as the presenting partner, while Dentsu Sports & Entertainment is the integration partner. According to the company, the collaboration forms part of Air India Express' 'Tales of India' initiative, under which the airline showcases regional cultural identities through aircraft tail art inspired by local traditions. Shekhar Bhattacharjee, Founder at Edstead, said, “As someone from the Northeast, Voices of the Land is a project that's very close to my heart. With Voices of the Land, our aim was to create a narrative that celebrates culture through the people who live it every day. We're seeing audiences increasingly gravitate towards authentic, purpose-driven stories, and brands are responding by becoming enablers of meaningful cultural conversations rather than simply communicating products or destinations.” He added, “Air India Express embraced that vision from the outset. Instead of telling audiences where to travel, they chose to spotlight the people, traditions, and identities that make these places extraordinary. That's what makes this partnership special, it reflects culture marketing at its best, where exploration becomes a gateway to deeper human connection.” Adarsh Gourav said, “Voices of the Land has been one of the most eye-opening experiences for me as a storyteller. I was constantly in awe of the knowledge these communities had of their surroundings; the plants, the animals, and everything the land provides. The series feels especially meaningful because it’s not just about protecting nature but also preserving the traditions and wisdom of people who have lived in harmony with it for generations. I’m grateful to be part of this documentary and help bring these stories and voices to a larger audience.” The series has been produced and creatively developed by Charu Budhiraja at Edstead. Watch trailer here: View this post on Instagram A post shared by Adarsh Gourav (@gouravadarsh)