How to make the Edinburgh Fringe work as a launchpad for touring theatre
By
Ruth Hogarth
Summary
Actor and writer Michael Reid reflects on the financial and logistical challenges of launching a touring play at the Edinburgh Fringe Festival. He offers practical advice for fellow artists on making the Fringe work as a genuine launchpad for touring productions, drawing from his own experience with his new play Safety. The article covers budgeting, venue selection, audience development, and strategic planning to maximize the return on the significant investment required.
Source
Twitter / XHow to make the Edinburgh Fringe work as a launchpad for touring theatreartsprofessional.co.ukKey quotes
· 3 pulledSomewhere between signing the venue contract and adding up the true cost of the production, I experienced the lurch every Fringe artist has: what am I expecting to get in return for this huge investment?
Safety is a dark, funny psychological drama about a shifting power dynamic between a therapist and his former client.
Director Chloe Champken and I are specifically building the show to tour: a solo piece, the o
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