A24 Partners with Google DeepMind, Opening Filmmaking Workflow to AI
By
Dana Harris-Bridson
Summary
A24, the famously secretive and taste-driven independent film studio behind hits like "Everything Everywhere All At Once," has entered into an AI partnership with Google DeepMind, opening its filmmaking workflow to the tech giant. This marks a rare departure from A24's longstanding policy of not discussing its business operations or creative processes. The partnership signals a significant intersection between independent cinema and artificial intelligence, potentially reshaping how films are developed and produced.
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Key quotes
· 3 pulledHow does A24 do it? The entertainment industry has spent a decade trying to reverse-engineer A24 — low key, because unbridled envy is a bad look.
They don't talk about their business, or anyone else's.
The damn name supports robust merch, a theater, and...
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