Supplement use among U.S. adults reaches 60% as multivitamins decline in favor of specialized products
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StudyFinds Analysis
Summary
A 25-year analysis of national health data reveals that supplement use among U.S. adults has steadily climbed since 1999, reaching 60% by 2023. While overall supplement consumption is rising, the classic daily multivitamin is declining in popularity as Americans increasingly turn to specialized products like collagen, elderberry, probiotics, and ashwagandha. Older Americans are leading this trend, shifting from one-size-fits-all multivitamins to targeted single-nutrient and functional supplements.
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Twitter / XSupplement use among U.S. adults reaches 60% as multivitamins decline in favor of specialized productsstudyfinds.comKey quotes
· 3 pulledThere was a time when the average American's supplement routine was simple. A multivitamin in the morning, maybe a vitamin C tablet during cold season, and nothing more. Those days are gone.
A new analysis of 25 years of national health data finds that supplement use among American adults has climbed steadily since 1999.
People increasingly reaching for specialized products, from ashwagandha and collagen to elderberry and probiotic supplements, while the classic daily multivitamin declines.
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