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Traditional French bistro Bouchon Racine named UK Restaurant of the Year, rejects social media trends

By

Helena Horton

16d ago· 7 min readenNews

Summary

Bouchon Racine, a traditional French bistro located above a pub in London's Farringdon district, has been named UK Restaurant of the Year. Co-owned by Henry Harris (62) and Dave Strauss (61), the restaurant deliberately avoids social media trends and influencer culture, instead focusing on old-school hospitality, traditional French cooking, and analogue approaches like considering phone-only bookings. The restaurant's success challenges the modern notion that viral marketing is essential for restaurant success.

Source

bskyTraditional French bistro Bouchon Racine named UK Restaurant of the Year, rejects social media trendstheguardian.com

Key quotes

· 3 pulled
A long lunch in London is what we're good at
We're not trying to be the best restaurant in the world, we're trying to be the best restaurant we can be
The algorithm olympics
Snippet from the RSS feed
Bouchon Racine is old school, for lovers of traditional French cooking and boozy afternoons – it even aims to stop taking bookings online

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