Traditional French bistro Bouchon Racine named UK Restaurant of the Year, rejects social media trends
By
Helena Horton
Summary
Bouchon Racine, a traditional French bistro located above a pub in London's Farringdon district, has been named UK Restaurant of the Year. Co-owned by Henry Harris (62) and Dave Strauss (61), the restaurant deliberately avoids social media trends and influencer culture, instead focusing on old-school hospitality, traditional French cooking, and analogue approaches like considering phone-only bookings. The restaurant's success challenges the modern notion that viral marketing is essential for restaurant success.
Source

Key quotes
· 3 pulledA long lunch in London is what we're good at
We're not trying to be the best restaurant in the world, we're trying to be the best restaurant we can be
The algorithm olympics
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