A practical guide to social media for authors: Building a platform on your own terms
By
Nathan Bransford
Summary
A comprehensive guide for authors navigating social media in the current landscape. The article argues that while authors no longer need to be on every platform full-time (as was the conventional wisdom in 2018), a solid, intentional social media presence can still help build an author platform. It offers practical advice on choosing platforms, managing time, and engaging authentically without burning out.
Source

Key quotes
· 5 pulledNo author must be on social media.
If you hate social media, it's going to be an endless time waster.
You can be active on your own terms.
Even a massive social media following may not sell books on its own.
It's harder than ever to gain social media traction without the time dedication of a full-time influencer.
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