Overcoming the Discomfort of Self-Promotion: Practical Strategies for Creatives
By
Tom May
Baker's choice. Dense with flavour, light on filler.
Summary
This article provides practical guidance for creatives and professionals on how to engage in self-promotion without feeling awkward or inauthentic. It addresses the common discomfort many people feel about promoting their own work and offers strategies for sharing accomplishments in ways that feel genuine and valuable to the audience. The content focuses on mindset shifts and practical approaches to make self-promotion feel less like bragging and more like useful information sharing.
Key quotes
· 4 pulledAh, self-promotion. That horrible mix of nerves, awkwardness and mild nausea that strikes whenever you hover over the 'post' button.
For creatives who want to succeed in the 2020s, self-promotion is unavoidable.
Self-promotion doesn't have to make you feel sleazy. Here's how to share your work with those who matter, without ever feeling cringe about it.
Yes, you've poured heart and soul into your work. Yes, you're proud of what you've made. But the thought of sharing it online feels like standing in front of a crowd at a bus stop and yelling, 'LOOK AT MY THING!'
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