Analysis Finds 98% of Top Meat and Dairy Companies Use Misleading Climate Claims
By
Jessica Scott-Reid
Summary
An analysis of 33 top global meat and dairy companies reveals that nearly all engage in greenwashing through misleading climate messaging. In 2024, Tyson Foods and JBS faced legal action over unsubstantiated environmental claims. JBS was sued by New York's attorney general for deceptive marketing about its net-zero pledge, settling for $1.1 million and being forced to revise its climate language. The report finds that major meat and dairy corporations promote baseless 'sustainable' initiatives while continuing to increase production and carbon footprints, mirroring tactics previously used by the fossil fuel industry.
Source
bskyAnalysis Finds 98% of Top Meat and Dairy Companies Use Misleading Climate Claimssentientmedia.orgKey quotes
· 3 pulledJBS was sued by New York's attorney general over deceptive marketing for its pledge to reach net-zero emissions by 2040.
The company had only documented plans to increase production, which would increase its carbon footprint, not decrease it.
The case resulted in a $1.1 million settlement, and JBS had to revise language around its climate commitments.
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