3 factors diminish consumer trust in digital experiences

AI Brand Visibility Research: Why Most Brands Fail to Connect with Audiences in a Less Human Web

Based on original research from 2,000 decision-makers and consumers, this article examines how brands are struggling to achieve meaningful A

AI Brand Visibility Research: Why Most Brands Fail to Connect with Audiences in a Less Human Web

Based on original research from 2,000 decision-makers and consumers, this article examines how brands are struggling to achieve meaningful A

Four Levels of Customer Understanding: Moving Beyond Assumptions in UX Research

This article explores the gap between what users say, feel, think, and do, arguing that companies often rely on assumptions rather than evid

Survey: 72% of Consumers Mistake Slow Websites for AI Scams as Trust Crisis Deepens

A Pantheon survey reveals that 72% of consumers mistake slow website performance for an AI scam, and 88% demand businesses do more to prove

How AI-generated perfection is undermining brand trust: Three strategies for communicators

The article discusses how AI-generated content is eroding consumer trust in brands. Citing a YouGov and Meltwater report of nearly 10,000 co

UK shoppers wary of AI making purchases, survey finds

The Personalization Paradox: How AI-Driven CX Builds and Breaks Consumer Trust

The article explores the tension between AI-driven personalization and consumer trust in 2026. While customers still desire personalized exp