+251% conversions and 2.27x lower cost per result with Conversions API vs Pixel-only

How to Fix Google Ads Smart Bidding Using a Primary vs. Secondary Conversion Framework

Many Google Ads accounts suffer from a conversion tracking problem disguised as a strategy problem. The article explains how labeling every

Pixel: Unified Advertising Platform for Multi-Channel Campaign Management

Pixel is an advertising platform that allows users to create, launch, and optimize ads across multiple platforms (LinkedIn, Meta, Google, Mi

Announcing expanded experiment functionality in Google Ads API v24.1

Google Ads adds native Leads screen for tracking form submissions within Conversions section

Google Ads has introduced a dedicated Leads screen within the Conversions section, centralizing data from Google-hosted forms. This feature

Changes to Offline Click Conversion Import Support in the Google Ads API

Announcing v24.2 of the Google Ads API