Behind the Design: The 2023 Brand New Conference Pizza Joint-Inspired Identity
By
UnderConsideration
Summary
A detailed case study from the Brand New Conference (organized by UnderConsideration, a graphic design firm) documenting the creative process behind the 2023 conference identity in Chicago. The piece explores the pizza joint-inspired visual identity, including early failures, concept development, design iterations, and production of conference materials. It offers an in-depth, behind-the-scenes look at the design thinking, challenges, and execution of a major branding project for the design community.
Source
UnderConsideration / Brand NewBehind the Design: The 2023 Brand New Conference Pizza Joint-Inspired Identityunderconsideration.comKey quotes
· 3 pulledGiven how much we struggled with the concept and tight time frame for the production of this year's materials we actually already have an idea cooking for the 2023 Brand New Conference in Chicago
This case study got quite long, so you might need to schedule a good 10 minutes to get through it all!
Here is a deep dive into this year's pizza joint-inspired identity.
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