Personal Testimonials and Empathy in Environmental Risk Communication—Their Effects on Reflective Thoughts, Risk Perception, and Behavioral Intentions
Environmental risks related to climate change are on the rise worldwide. This study examines how empathy with personal testimonials of homeowners affected by such risks can stimulate reflective thoughts, risk perception, and intention to take protective measures. A sample of homeowners saw risk awareness videos about different types of environmental risks (s
International Journal of Communication4mo ago