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Nike Extends Partnership with USC Another 10 Years
USC Athletics and Nike agreed to a 10-year extension of their all-sport partnership through 2036, marking the fifth decade of their partnership. USC in the 1990s became one of the first collegiate programs to exclusively represent Nike.
Brooks Secures First Olympic Sponsorship in New Zealand Partnership
Brooks Running signed on as the Official Footwear Partner of the New Zealand running team, becoming the first-ever Olympic team to be fully sponsored by the brand.
Arena Renews Partnership with USA Swimming Through 2028
Arena USA renewed its partnership with USA Swimming, extending the relationship through the Los Angeles 2028 Olympic Games.
Harrison Co. Releases “How America Moves” Report on Fitness, Nutrition and Sports Culture in America
Harrison & Co.'s survey examines the key behaviors and trends shaping the fitness and health industries, spanning fitness habits, wearables and fitness technology, nutrition and supplements, and sports participation and fan engagement.