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Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
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Digiday6d agoAgency bosses say the AI gap with clients is only getting wider
The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.
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Digiday3d agoDollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.
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Digiday2d agoAdvertising’s confidence problem, according to the man who used to price its stocks
Advertising's inconvenient truth: the industry built a commodity and called it a strategy
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Digiday1d agoWhat’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
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Digiday1d ago