The Industrialization of Digital Entrepreneurship: The Case of Beauty Influencers in China’s Multichannel Networks Economy
With the rise of multichannel networks (MCNs), China’s influencer economy has developed along a highly industrialized trajectory. This article examines that process through the case of MCN-affiliated beauty influencers on Weibo. Drawing on a mixed-methods study of 17,629 posts from the top 100 beauty influencers, combining topic modeling with qualitative tex
International Journal of Communication2mo ago 
