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Levi’s has filed 2 new lawsuits this year to protect its red tab trademark
Levi's has sought to protect its red tab trademark this year by filing lawsuits against Farm Rio and the Australian brand S/Double. The lawsuits accuse the brands of using similar design elements that risk customer confusion and cause harm to the Levi's brand.
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Modern Retail3h agoCalifornia’s new packaging laws are changing the economics of plastic
California's new packaging extended producer responsibility law means thousands of brands may wind up changing their packaging.
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Modern Retail2d agoHow category creators like Willow and Oura ward off dupes and defend their leads
In an age where dupes are more prevalent than ever before, companies are on the hunt for new ways to defend their first-mover advantage. Leaders at Willow, Oura and SharkNinja say the key to defending your position as a category creator is solving customer problems, not just launching first.
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Modern Retail1d ago