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Sensodyne serves up immersive Wimbledon-themed OOH experience at London’s Borough Yards
The campaign has been created in partnership with Mural Republic
Meet Boston seals transatlantic friendship with Scottish Out of Home campaign
The seven day activation was planned through global OOH specialist billups and Allen & Gerritsen.
“We have not got the fundamentals right!”
In a candid conversation with Media4Growth, Junaid Shaikh, Managing Director, Roshanspace Brandcom, and Manasa Madhusudhan, HOD – Marketing and Strategy, Roshanspace Brandcom, discuss reverse auctioning, the lack of industry standardisation and the evolving perception of DOOH.
Kaushik Vedula of Castrol India to spotlight marketer’s expanding KRAs at OAC 2026
Drawing on over two decades of experience across FMCG, consumer technology and mobility, Kaushik Vedula, Chief Marketing Officer, Castrol India Limited, will explore how marketers are increasingly moving beyond storytelling to embrace technology, AI and transformation as drivers of business growth at the 20th edition of the OOH Advertising Convention.
‘Maintaining healthy pricing discipline requires collective responsibility’
In this series of conversation with industry players, we throw the spotlight on an issue that has long been a point of contention- Reverse Bidding. The first piece in this series features insights shared by Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor Advertising Association (IOAA).
The billboard that stops, sprays & spritzes you!
Tower 28 installed the world's first hypochlorous acid-spraying billboard in downtown NYC- the SOS Spritz Stop - to promote its SOS Daily Rescue Spray, converting a static billboard into a highly experiential one.
BackLite UK expands landmark series portfolio with Chiswick Towers addition
LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month
Rohit Chopra elevated to Deputy CEO of Times Innovative Media Limited
“I am privileged to take on this larger responsibility at Times Innovative Media,” Rohit tells Media4Growth, while commenting on his new role.
IKEA India Appoints Jessamine Avila as Chief Marketing Officer
Jessamine brings more than two decades of experience in marketing and brand building, including 12 years with IKEA across several global and market leadership roles.
‘An ecosystem that prioritises cost efficiency risks slowing the evolution of the medium itself’
Next in the series, where we talk to industry stakeholders on the problem of reverse bidding in OOH, Jayesh Yagnik, CEO, MOMS Outdoor shares his take.
FatTail and Vistar Media partner to integrate DOOH Booking in AdBook
This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook workspace, streamlining omnichannel campaign management and eliminating manual data entry between disparate systems.
Hocco elevates Roli Shrivastava as Chief Marketing Officer
With over 14 years of experience in marketing and brand strategy, Roli has been an integral part of Hocco's growth story since joining the company in 2018.
Ian Whittaker of Liberty Sky Advisors to highlight strategic valuation for OOH business at OAC 2026
As the founder of Liberty Sky Advisors, and having spent 20 years as a City Equity Research Analyst covering global media, technology and marketing services, Ian will leverage his experience to address OOH media owners and focus on helping them drive value for their investors, during his session at the 20th edition of OOH Advertising Convention.
Haresh Nayak on why marketing systems need a rethink
Haresh Nayak, Founder & CEO, Connect Network Inc., shares why the future of marketing lies in intelligent decision-making rather than traditional media planning.