A study of legitimacy narratives in Brazilian agribusiness: Organizational communication analysis of Agroceres and Cargill
This study aims to investigate the legitimation strategies employed by Brazilian agribusiness through an analysis of the digital communication practices of Agroceres and Cargill. The research is grounded in the theories of organizational legitimacy developed by Suchman and Weber, examining pragmatic, moral, and cognitive dimensions within social media enviro
Research, Society and Development4d ago 
