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How Stellantis Is Turning Attention Into a Competitive Advantage
IAS Agent: Always-On Campaign Insights Built for Action
When you need answers, IAS Agent accelerates your path to insight — surfacing clear, informed recommendations in minutes rather than hours. And because every recommendation comes with the reasoning behind it, you're never left in the dark. You stay confident in your decisions and fully in control of your strategy. The post IAS Agent: Always-On Campaign Insig
IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk
Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio—available first via The Trade Desk. The post IAS Brings Episode-Le
First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake
Bypass technical bottlenecks and turn static customer data into dynamic, high-converting audiences at the speed of AI with IAS and Databricks CustomerLake. The post First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake appeared first on Integral Ad Science .
IAS Quality Connect Brings Transparency to Publisher Campaign Optimization
IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency. The post IAS Quality Connect Brings Transparency to Publisher Campaign Optimization
The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season
IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons. The post The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season appeared first on Integral Ad Science .
How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand
Discover how OMD Hong Kong partnered with Integral Ad Science (IAS) to automate campaign optimization for a top logistics brand, resulting in a 28% lower Cost Per Click (CPC) and a 67% lower Cost Per Qualified Visit (CPQV). The post How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand appeared first on Integral Ad Science .
