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How Dollar Shave Club decides when to use AI-generated creative
Dollar Shave Club has started to embrace using generative AI for ad creative, most recently for its Fourth of July campaign.
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Modern Retail4h agoWhy Forme launched a World Cup promotion hedged on Kalshi
Forme used Kalshi to hedge a World Cup refund promo, which helped lift the brand's menswear traffic on its site. The campaign is a novel example of how e-commerce brands could use predictions markets as marketing tools.
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Modern Retail2d ago