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What a successful TikTok Brand Week looks like
When you’ve established yourself on TikTok, sooner or later you’re going to want to run a brand week. Brand week offers sellers and brands significantly higher visibility across all users of the platform, helping open up new markets and multiply sales exponentially. So where do you start, and what’s involved? We asked Jay Joshi, one […]
England goals spark instant toy sales surge
When England’s Jude Bellingham scored in the opening World Cup match against Croatia, a North Cambridge toy seller saw demand shift within minutes. When Bellingham scored, within 15 minutes we’d sold six Bellingham figures. – Liam Tucker, Owner, TJ Toys The same pattern repeated after Harry Kane’s two-goal performance in England’s knockout victory over DR […
43% UK consumers rearrange their day for late deliveries
New research from the global post-purchase and returns network ZigZag has found forty-three percent of UK consumers take time off work or rearrange their day to wait for a delivery each month, amounting to approximately 32 hours of lost time annually, or four full working days. Of these orders, 22% either arrive late or don’t […]
How green is your delivery? Are carriers greenwashing?
The President of UOKiK (Polish Office of Competition and Consumer Protection) has accused four companies of greenwashing asserting that their delivery claims don’t hold up to closer inspection. Allegro Polska, DHL eCommerce Poland, DPD Polska, and InPost are all up for investigation. The UOKiK found that statements such as “green fleet”, “zero-emission”, and
Amazon Buy Box Featured Offer Eligibility Change
The Amazon Buy Box is the holy grail of selling on Amazon – if your product is the Featured Offer then chances are you will be the one who gets the lions share of the sales until you either run out of stock or something changes such as a competitor offering a better price. Now, […]
Amazon Prime Day Australia runs for 7 days
Amazon Prime Day Australia is live, running from Tuesday 7th July through to the 13th – a full 7 days of deals and a block buster time compared to the four days in the UK and most of the rest of the world. This year’s Prime Day Australia kicks off with deals exclusively for Prime […]
Depop Australia makes selling free with introduction of buyer fee
Depop Australia will change its fee structure from the 22nd of July, removing selling fees for all sellers based in Australia. This follows closely on the heels of the launch of Vinted in Australia. The move broadly aligns Australia with Depop’s fee structure in the UK and US, where Depop say that removing selling fees […]
Quadient expands partnership with Morrisons to grow UK locker network
Quadient have announced the expansion of its partnership with Morrisons, to grow its locker network bringing accessible parcel collection and returns services to hundreds of supermarkets across the UK. Following the successful deployment of Parcel Pending by Quadient lockers at Morrisons Daily stores, the partnership will now expand to Morrisons supermarkets
97% of consumers now consult multiple sources before buying
Bazaarvoice have announced the findings from their 20th edition of the Shopper Experience Index. The research found that today’s shoppers are becoming increasingly deliberate in how they make purchase decisions, prioritizing trust, validation, and value over convenience and speed. Across generations, consumers are consulting more sources, conducting more res
TikTok Shop UK books category sees 250% growth
TikTok Shop has emerged as a force in UK publishing, after reporting more than 250% year-on-year growth in the books category over the last 12 months. With the platform firmly established as the #3 online e-commerce platform in the UK, it is reshaping how British readers discover, discuss and buy books. The growth in the […]