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Bing’s Shopping Tab Is Becoming an LLM Feed, and Ecommerce SEOs Are Behind
Brodie Clark says Microsoft Merchant Center product feeds are no longer just a secondary channel for Bing Shopping traffic. They may become part of the structured product data that AI systems use to ground ecommerce answers. Microsoft Shopping still has lower competition than Google, often cheaper clicks, and an older, higher-income audience across Bing, Yah
Many SEOs Are Using Claude Fable 5 Without the Setup It Needs
Sarvesh Shrivastava argues that many SEO teams are getting weak AI output not because the model is limited, but because they start with thin context and no repeatable setup. His six-step Claude Fable 5 workflow treats business context, competitor data, model selection and buyer-intent filters as the foundation before any SEO prompt is written. STOP [...] The
Most GEO Advice Targets the Wrong Part of AI Search
Most GEO advice focuses on AI outputs marketers cannot directly control. The more realistic work sits in two areas: making content retrievable and building stronger brand associations across trusted sources. AI search visibility is also harder to measure than referral traffic suggests, because brands can be recommended inside AI answers without receiving a s
Comparison Keywords Are Still One of SEO’s Most Underrated Buyer-Intent Plays
A comparison keyword strategy shared on X reportedly generated more than 3,400 clicks and 46,500 impressions in three months, with an average Google position of 6.8. Comparison searches often sit much closer to purchase decisions than broad informational queries, making them valuable even when search volume is lower. Comparison keywords are not glamorous, bu
AI Search Rewards Marketing Loops, Not One-Off Content
AI search rewards repeatable marketing loops more than isolated content campaigns, because engines pull from many different sources before generating answers. Brands that connect SEO, social, reviews, communities, video and PR create more retrievable signals than teams publishing one-off assets in separate channels. AI search is making scattered marketing we
Can Claude Fable 5 Replace Your SEO Tool? One Workflow Suggests It Can
One marketer has rebuilt most of her SEO content workflow around Claude Fable 5, using it to coordinate research, briefs, drafting, QA and publishing. The setup still depends on live SEO data and human editorial judgment, suggesting AI is not replacing the whole SEO stack but is starting to replace the workflow built around it. [...] The post Can Claude Fabl