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TikTok partnership with NBA and WNBA gives select creators access to marquee events
With nearly half of TikTok’s billion-plus users following basketball, TikTok, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have agreed a global content partnership spanning both leagues. The multi-year agreement combines creator access to events and highlights with live-game discovery through TikTok GamePlan, a
Hearst Canvas seeks channel manager ahead of social-first brand launches
Hearst Networks EMEA is expanding its new digital content studio, Hearst Canvas, with the recruitment of a channel manager - as it prepares to launch its first portfolio of social-first video brands. The post Hearst Canvas seeks channel manager ahead of social-first brand launches appeared first on The Drop .
How YouTube Shorts can drive channel growth
With YouTube Shorts now attracting more than 70 billion daily views, the format has become one of the platform's biggest opportunities for creators looking to grow their audiences. But while Shorts can deliver enormous reach, converting those viewers into loyal subscribers and long-form viewers requires a deliberate strategy. The post How YouTube Shorts can
Blue Zoo launches creator-focused Ideas Fund to fast-track digital-first IP
Animation studio Blue Zoo has launched The Ideas Fund, a new internal development initiative designed to accelerate creator-led projects and test audience demand through digital-first releases. The post Blue Zoo launches creator-focused Ideas Fund to fast-track digital-first IP appeared first on The Drop .
Signal.Stream launches The Outsiders platform for audience-first IP development with Talpa Studios as founding partner
Signal.Stream has launched The Outsiders, a new platform designed to open its audience-first IP development model to creators, producers, broadcasters and streamers, with Talpa Studios joining as the founding industry partner. The post Signal.Stream launches The Outsiders platform for audience-first IP development with Talpa Studios as founding partner appea
Zigazoo, Wheelhouse form studio venture to expand opportunities for Gen Alpha creators
Children’s social platform Zigazoo and entertainment and media company Wheelhouse have launched a joint venture designed to develop businesses around creators emerging from the Zigazoo community. The post Zigazoo, Wheelhouse form studio venture to expand opportunities for Gen Alpha creators appeared first on The Drop .
Rakuten partners Sony Pictures Entertainment on launch of 20 FAST channels
Streaming platform Rakuten TV has announced the launch of twenty new FAST channels in a new deal with Sony Pictures Entertainment (SPE). The post Rakuten partners Sony Pictures Entertainment on launch of 20 FAST channels appeared first on The Drop .
Video rebooted the audio star
Podcasts are no longer just audio experiences. As platforms, audiences and economics shift, a new video-first era is emerging – turning simple shows into multi-platform brands designed to be watched, shared and scaled. The Drop investigates. The podcast boom has been rumbling along for the best part of two decades, but something has shifted over […] The post
Little Dot Studios aims to triple clients’ YouTube revenue with introduction of HyperLaunch
Little Dot Studios has launched a new proprietary optimisation technology called HyperLaunch. According to the company, HyperLaunch “helps broadcasters, distributors, sports rights holders, brands and content owners rapidly scale their YouTube output, significantly increasing revenue while maintaining channel management standards”. The post Little Dot Studio
Wall of Entertainment partners Chronicle Media on audience growth strategy for US YouTube originals
UK-based digital entertainment studio Wall of Entertainment has partnered with AI audience platform Chronicle Media as it expands into the US market with its first original American YouTube series. The post Wall of Entertainment partners Chronicle Media on audience growth strategy for US YouTube originals appeared first on The Drop .
Netflix expands creator strategy with multi-show deal for Mythical Entertainment content
Netflix has struck a content partnership with creator-led studio Mythical Entertainment that will see three of the company's flagship unscripted series become available on the streaming platform from September 2026. The post Netflix expands creator strategy with multi-show deal for Mythical Entertainment content appeared first on The Drop .