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19 articles on Admixer.Blog
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אוניברסיטת בר-אילן
Articles19
Admixer: 2021 Year in Review
Holidays are an excellent time to reflect on key insights and takeaways, so the Admixer team reflects on the passing year. 2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […] The post Admixer: 2021
IAB ALM 2022: From the Pivot to Privacy
In February took place the 2022 IAB Annual Leadership Meeting (ALM), where industry leaders debated on the most important adtech trends and challenges. Market players were focused on programmatic trends, addressability solutions portfolio, consumer privacy frameworks and technologies. Also were taken into account the talent crisis in the digital industry, th
LoadFighters: your reliable assistant in high-load & big data projects
The Admixer team has extensive experience in building high-load systems that process billions of transactions in real time. The application of such systems goes far beyond the advertising industry and can be used by many verticals. We want to share our experience and insights on how companies can build a reliable high-load system for their […] The post LoadF
Admixer DSP Gets an Updated UX, UI & Functionality
Our team is happy to present you with a new Admixer DSP version featuring better flexibility, speed and usability. It includes new features for e-commerce, retail, and performance campaigns, and a simplified campaign management process. Let us walk you through new features! DSP dashboard customization The DSP’s main user screen now offers complete customizat
Real-Time Data Insight and Foresight with Analytics: A Case Study for a Large Cellular Network Provider
Learn how Admixer helped an Asian mobile network carrier develop a system to collect, store and analyze data from millions of customers and billions of events to achieve real-time analytics effectiveness. Does a cellular network company need a real-time data solution? The short answer: we think yes. The long answer: we have prepared a dedicated […] The post
Admixer + Rakuten Viber: What’s in it for Advertisers?
Historically, Viber inventory has been available in Admixer ecosystem via third-party intermediaires. This caused limitations for advertisers and made it difficult to realize the full potential of this advertising channel. But we are thrilled to announce a direct partnership with Rakuten Viber! Now, advertisers get access to new features available on our glo
Admixer Platform Gets an Update: 5 Things to Know
Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […] The post Admi
Admixer.HB+ for Extensive Ad Monetization Released
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has launched its innovative header bidding platform Admixer.HB+ to drive publishers’ revenue and consolidate monetization within one single platform. Let us walk you through the new Header Bidding Platform! In today’s dynamic digital advertising landscape, publi
Client-Side vs. Server-to-Server Header Bidding: Your Action Plan
Header bidding was an industry earthquake. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors. However, all header bidding platform options aren’t created equal. Get ahead of the game by mastering the […] The post Client-Side vs. Server-t
Admixer.HB+ Updates: Getting Ready for the Cookieless Era and UI Simplicity
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party coo
Data Privacy in Advertising: Ensuring Compliance and User Trust
Data has become an incredibly valuable asset, especially in the hands of reliable publishers. Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vi
The Role of AI in Ad Tech: A Header Bidding Perspective
Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). The integration of AI-driven solutions is fundamentally altering industry practices. Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers ali
Top Header Bidding Platforms: A Competitive Analysis
Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of: Admixer.HB+ Ezoic Playwire AdPushup Freestar Mediavine Raptive Key Considerations Before diving in, remember that the ideal HB solution depends
Contextual Targeting vs. Cookie Targeting: A New Era for Header Bidding in a Cookieless World
The digital advertising world is on the cusp of a major upheaval. Growing privacy concerns and tightening regulations are rapidly eroding the dominance of third-party cookies, the long-standing backbone of behavioral cookie targeting. This shift is pushing advertisers towards a new frontier – contextual advertising, with header bidding platforms emerging as
Admixer Ad Platform Updates
Over the past couple of months, we’ve added a series of feature updates that make using the Admixer Advertising Platform much more user-friendly. Considering the latest trends in the consolidation of stand alone resources, special attention was paid to the interoperability of the platform, giving the opportunity to all inventory owners in the best way […] Th
AI in AdTech Has a Data Readiness Problem
Everyone in AdTech is moving toward AI. Advertising platforms are refining optimization models for bidding, pacing, targeting, and traffic allocation. Measurement companies and advertising agencies are pushing for more robust attribution. Data providers are using machine learning to build better audiences. Across the market, the direction is clear: products
Native-Style Ads at Display Scale: How Native Builder Simplifies Campaign Launches for Advertisers
Launching digital campaigns across a large network of websites and apps has never been simple. Every publisher has its own layout. Every app has its own screen environment. Every ad placement comes with different dimensions, available inventory, fill rates, and performance patterns. For advertisers, this creates a familiar operational problem: the more inven
Best ad formats for commerce media: extending monetization beyond traditional banners
For a commercial media network, ad formats are not merely creative templates. They determine which inventory can be monetized, which advertiser budgets can be captured, how relevant advertising feels to users, and how effectively campaigns can be measured. The right creative format portfolio enables the commerce media owner to monetize the entire customer jo
Europe’s Digital Ad Market: Growth Is Moving Toward Video, Retail Media and Automation
Europe’s digital advertising market continued to grow in 2025, but the most important story is not just the size of that growth. According to IAB Europe’s AdEx Benchmark 2025 Report, the market reached €131.1 billion, growing 10.5% year over year, yet the dynamics behind this expansion show a clear structural shift. Growth is moving away […] The post Europe’