Appears on
Articles3
Bidders For Criteo; Who Needs Search Traffic, Anyway?
Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on a response to the offer, which presumably would entail delisting from the Nasdaq. Regardless, the deal would require approval by […]
Careful, Merge Ahead; How Meta’s Marketers Use AI
The Great Convergence Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former Google leader Hugh Williams, according to a memo sent to employees in June. There will be five divisions to the […] The post Carefu
B2C is the new B2B; The Reddit vs. GEO Challenge
Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at the conference. Creator-style marketing has also taken over B2B tech company marketing. C-suiters doing their own LinkedIn-style content, mixing in with the influencers […] The po