SEGA to present at Cannes Lions 2026 for Sonic's 35th anniversary, a first for a Japanese game company

SEGA has announced it will host an official session at the Cannes Lions International Festival of Creativity 2026 as part of Sonic the Hedgehog's 35th anniversary campaign. The session will feature Shuji Utsumi and Takashi Iizuka discussing the evolution of the Sonic franchise. S