SEGA to present at Cannes Lions 2026 for Sonic's 35th anniversary, a first for a Japanese game company
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Summary
SEGA has announced it will host an official session at the Cannes Lions International Festival of Creativity 2026 as part of Sonic the Hedgehog's 35th anniversary campaign. The session will feature Shuji Utsumi and Takashi Iizuka discussing the evolution of the Sonic franchise. SEGA will be the first Japanese game company to present at this prestigious festival.
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bskySEGA to present at Cannes Lions 2026 for Sonic's 35th anniversary, a first for a Japanese game companymynintendonews.comKey quotes
· 3 pulledSEGA has announced it will be holding a special session at the upcoming Cannes Lions International Festival of Creativity 2026 to talk about the evolution of the Sonic the Hedgehog franchise.
This is all part of the company's Sonic 35th anniversary campaign and will feature Shuji Utsumi and Takashi Iizuka.
SEGA will be the first Japanese game company to present at the Cannes Lions International Festival of Creativity 2026.
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