Nintendo and Hasbro are making Legend of Zelda toys under a multi-year deal. First figures due next year. A big get for Hasbro and a signal Nintendo is expanding its physical merch footprint.
collectiblesFriday, July 17, 2026
Zelda toys, Pokémon shortages, and Power Rangers return
Nintendo and Hasbro are making Zelda toys. Playmates is back with Power Rangers. And Pokémon's Pitch Black set is missing from Target shelves. A day of big brand moves and retail headaches.
New partnerships and lines
Two major toy deals broke today, expanding collectible universes.
Playmates has the Power Rangers license back and is kicking off with a Zeo Gold Ranger figure, Walmart Collector Con exclusive. 22 points of articulation, and it's not MMPR, they're going deep into the franchise.
Pokémon pains and gains
The TCG market sees a retail stumble and a record auction.
Pokémon's Pitch Black set launched today but Target stores are running empty. Polygon investigates whether it's supply chain or distribution. Collectors are frustrated.

Two Snorlax cards just set auction records, alongside other ultra-rare English Pokémon cards. The market for vintage Pokémon is still hot.
Also today10
KPop Demon Hunters Squishmallows in The Daily LITG, 17th July 2026bleedingcool.com- The Return of Physical Media? Gen Z Drives a Surge in CD Sales Amid Digital Shift in Gamingwww.pakgamershub.com
The Rarest Ninja Turtles Variants Ever Produced Cost $16K, Thanks to a Piece of Fabriccomicbook.com- Godzilla Will Soon Be Mofusand Marketable Plushiethathollywoodshow.com
- Bioworld Introducing New Star Wars And Marvel Merch At SDCC 2026thathollywoodshow.com
- SDCC ’26: Hasbro & Kayou to debut premium MY LITTLE PONY figure & card setwww.comicsbeat.com
This 1960s-Style Bizzarrini Convertible Brings A ‘Michelangelo of Motoring’ Dream Car To Lifewww.maxim.com
This modern expression of Italian GT perfection was created by two legends of automotive design.
Spirit Of The Week: Russell’s Reserve 13-Year-Old Spring 2026 Bourbonwww.maxim.com
Wild Turkey celebrates Bourbon Hall Of Fame Master Distiller Eddie Russell’s 45 years manning one of the Kentucky’s best distilleries.
Michael Jordan Is Now Upper Deck's Legacy Partner. Here Is What the Signed Fleer Box Auction Signals for Vintage Basketball.athlonsports.com
Guess what, the legend of the game, Michael Jordan, is back! Yes, you heard it right, but this time it is all about his massive new contract in the collectibles world. Upper Deck named him its first official Michael Jordan Upper Deck Legacy Partner on July 8, 2026. This beautiful
Wall Street Says the Trading Card Market Could Be Worth $20 Billion. Here's Why Target and Walmart Are Paying Attention.athlonsports.com
This blog discusses how the trading card market Wall Street narrative is shifting rapidly. Financial firms see massive potential in this category, proving that collectors are no longer the only ones driving demand. Institutional analysts now track sports cards and gaming items wi
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