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YouTube Expands AI Deepfake Detection Tool to Journalists and Public Officials

By

Mia Sato

2mo ago· 3 min readenNews

Summary

YouTube is expanding its AI deepfake detection tool, called likeness detection, to include journalists, government officials, and political candidates in a pilot program. The tool, which works similarly to Content ID for copyrighted material, allows these individuals to track suspected AI-generated deepfakes of themselves on the platform. While already available to millions of content creators, this expansion marks YouTube's effort to address the growing concern about AI-generated misinformation targeting public figures.

Key quotes

· 3 pulled
Public officials and journalists will soon be able to keep track of AI-generated deepfakes of themselves on YouTube through the platform's likeness detection feature.
The tool is already available to millions of content creators on YouTube, but beginning Tuesday, it will expand to a pilot group of journalists, government officials, and political candidates.
Likeness detection is similar to Content ID, which scans YouTube for copyrighted material — except likeness detection focuses on AI-generated content.
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YouTube is expanding its likeness detection tool to journalists and public officials, allowing them to track suspected AI-generated deepfakes of them on the platform.

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