XBOX Rethinks Next-Gen Console Project Helix Over Memory Cost Concerns
By
Robert DeFelice
Summary
XBOX is reevaluating its next-generation console, codenamed Project Helix, which was planned as a PC hybrid. Chief Strategy Officer Matthew Ball stated the company is rethinking its approach due to uncertain memory costs. The goal is to balance affordability for players with investor expectations, ensuring the console remains accessible without compromising financial returns.
Source
Key quotes
· 3 pulledMatthew Ball, Xbox's Chief Strategy Officer, comments on the brand rethinking its approach to Project Helix.
Ultimately, the goal is not to ask too much of players, but also not to short investors.
XBOX remains committed to Project Helix but is rethinking key elements to ensure the console remains affordable.
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