New Xbox CEO Asha Sharma Reverses Multi-Platform Strategy, Announces Exclusives for Gears of War and Clockwork Revolution
By
Jennifer Maas
Hot, fresh, and worth queueing round the block for.
Summary
Xbox leadership, under new CEO Asha Sharma, has reversed the multi-platform strategy of former chief Phil Spencer by announcing that "Gears of War: E-Day" and "Clockwork Revolution" will be exclusive to Xbox consoles and PCs. This marks a significant strategic shift aimed at giving Xbox players a reason to invest in the platform and rewarding loyal fans, moving away from the previous approach of breaking down platform barriers with competitors PlayStation and Nintendo.
Key quotes
· 2 pulledWe want to give Xbox players a reason to believe in Xbox, a reason to buy an Xbox, be an Xbox fan.
We also want to reward the people who've been with us and have been loyal.
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