XBOX CEO Asha Sharma Addresses Backlash Over Multi-Platform Mentions in Presentations
By
Robert DeFelice
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
XBOX CEO Asha Sharma responds to criticism over the brand mentioning rival platforms (PlayStation, Nintendo) during presentations and showcases. Following comments from XBOX CCO Matt Booty about transparency regarding multi-platform releases, XBOX-centric players have expressed concerns. Sharma acknowledges she continues to hear out these gripes as the brand assesses its approach to communicating about cross-platform projects.
Key quotes
· 3 pulledAsha Sharma responds to criticism over XBOX mentioning rival platforms during presentations.
She says that the brand continues to assess its approach.
XBOX CCO Matt Booty stated on the official XBOX podcast that the brand would continue to be transparent about which of its in-house projects would come to multiple platforms.
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